MUTEK is a Montreal-based festival dedicated to the promotion of electronic music and the digital arts.With that and the collaboration with SVD we had to create an Augmented Reality experience displaying info about MUTEK Festival and partners: Reebok and SVD. So showcasing the newest Reebok sneakers in 3D with virality, innovation and design.
Creation of a vinyl with a marker in the SVD store display. The vinyl will combine all the partner’s logos and their branding style. The audience will scan the marker or receive a link to the webapp. The experience will showcase the new reebok shoe but also link to partners sites,
